The brand “Griffon’s” originated from a logotype project for my Typography 2 class. No direction was given in terms of subject matter, only that the company/branding should not be pre-existing.

Griffon’s is a fusion wing restaurant that gets its name from a humanized spelling of the mythical creature the Gryphon. It is a wordplay meant as the middle ground between the exotic nature of the mythical creature and the simplistic familiarity of a local pizzeria (Often named after regular people).

The choices of color, composition, and typography work together to define the style, quality, and price point of the restaurant at a glance. Setting it modestly between fast food and fine dining, with a more casual dining/bar experience.

(GRDE-206: Assignment 1)